The issue is they have done this at the very last minute, when alcohol sponsorship deals were already in place and many people have already bought tickets, hote

The issue is they have done this at the very last minute, when alcohol sponsorship deals were already in place and many people have already bought tickets, hotels, etc. with clear messaging from the Qatari government and FIFA that alcohol would be sold at games. It's absolutely fine to ban alcohol, but they should have done it from the very start. They didn't because they knew they would struggle to fill seats. They have very clearly been dishonest. They are further angering people as the ban doesn't extend to VIP's, who will be able to consume as much alcohol as they want from their VIP boxes and seats.