Engineering, for most digital products, is as good as much you can ignore it exists. I remember the dread that must be dealing with their process load when I g

Engineering, for most digital products, is as good as much you can ignore it exists. I remember the dread that must be dealing with their process load when I get to a whale page, not when I'm tweeting successfully. Anyway, the thing here is that since EM wants to enact that much change in a short time frame as possible, and guessing he's likely to make mistakes along the way, he'll need engineering work as hard as possible.