As someone who has zero experience of using TikTok - how does it monetize? And how does it deal with companies? Facebook and Twitter seem quite focused on prov

As someone who has zero experience of using TikTok - how does it monetize? And how does it deal with companies? Facebook and Twitter seem quite focused on providing marketing departments (i.e. advertisers) with a way to connect to their customers and doing promotions. The self-promotion of regular users this article decries is enabled by those same tools that those companies need for marketing promotions...