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Depends what kind of ads. Targeted advertising sure. But simple brand ads campaigns don’t need that large of staffing.
by bushbaba 4y ago
Depends what kind of ads. Targeted advertising sure. But simple brand ads campaigns don’t need that large of staffing.
- edmundsauto 4y agoI posit brand ads require more staffing, because they require more sales efforts to get advertisers to buy. Direct response is easier to measure the ROAS, but for brand ads, it's a really good idea to have someone selling ads constantly to your existing clients. Otherwise, many clients in the mid-size space ($100k-$5M/year, approximately) probably can't measure their return, which means those budgets are always at risk of being cut. With direct response, even data-naive decision makers can figure the value of.