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Internal reps for large advertisers and agencies alone would exceed that number. Long tail advertisers can self-serve, but ad platforms need their whales and wh
by edmundsauto 4y ago
Internal reps for large advertisers and agencies alone would exceed that number. Long tail advertisers can self-serve, but ad platforms need their whales and whales expect inside reps.
- bushbaba 4y agoDepends what kind of ads. Targeted advertising sure. But simple brand ads campaigns don’t need that large of staffing.
- edmundsauto 4y agoI posit brand ads require more staffing, because they require more sales efforts to get advertisers to buy. Direct response is easier to measure the ROAS, but for brand ads, it's a really good idea to have someone selling ads constantly to your existing clients. Otherwise, many clients in the mid-size space ($100k-$5M/year, approximately) probably can't measure their return, which means those budgets are always at risk of being cut. With direct response, even data-naive decision makers can figure the value of.