> There’s no grand value proposition like you might see on a short form Instagram video about how to make cute popsicles for summer. At the end he didn’t approa

> There’s no grand value proposition like you might see on a short form Instagram video about how to make cute popsicles for summer. At the end he didn’t approach the camera and say “Hey if you liked that, be sure to like and subscribe and hit that notification bell.” It’s just someone dancing their heart out and enjoying themselves. To be fair, TikTok has a lot of videos that do end with "hit the + or heart on the right" or "what do you think? leave a comment" or "if you want part 2" etc.