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1. Is twitter usage increasing in the way that would be best for the business? - Advertising revenue is down per Elon Musk - Internal research reported by Reu
by themitigating 4y ago
1. Is twitter usage increasing in the way that would be best for the business?
- Advertising revenue is down per Elon Musk
- Internal research reported by Reuters says that twitter is losing its most active users. From the article "These "heavy tweeters" account for less than 10% of monthly overall users but generate 90% of all tweets and half of global revenue." [1]
2. You claim if that usage continue to increase that means the former employees weren't performing useful work. There could be other reasons business improves besides the amount of work employees perform.
- More right-wing people join Twitter because Elon Musk took over and they want to show support
- Twitter increases its advertising and that leads to more traffic
- More websites link to Tweets which drives traffic
- Another Covid lockdown occurs causing more people to go to Twitter
- China officially unblocks Twitter
Correlation does not imply causation
[1] https://www.reuters.com/technology/exclusive-where-did-tweeters-go-twitter-is-losing-its-most-active-users-internal-2022-10-25/ https://www.reuters.com/technology/exclusive-where-did-tweet...