Simple. Offer both. Sell perpetual license that gives you 1 year worth of upgrades and offer subscriptions as well. Then each customer can choose whatever they

Simple. Offer both. Sell perpetual license that gives you 1 year worth of upgrades and offer subscriptions as well. Then each customer can choose whatever they like. Personally for me I consider subscriptions a plague and unless there is absolutely no choice / substitution (which is luckily not the case yet) I would never pay subscription. Only perpetual license, though I do buy upgrades as well when I feel it's worthy. Obviously excluded from the rule are services where subscription is a natural choice. Netflix for example.