Yahoo's YUI has a whole write up on this in their design patterns: http://developer.yahoo.com/ypatterns/social/core/yourvmy.html http://developer.yahoo.com/ypat

Yahoo's YUI has a whole write up on this in their design patterns: http://developer.yahoo.com/ypatterns/social/core/yourvmy.html http://developer.yahoo.com/ypatterns/social/core/yourvmy.htm... They explain why they've determined that "your" is best.