Yup, and to do that, he'll have to go right back to the mainstream moderation he loathes, as advertisers won't pay for even uncertainty (nevermind a hellscape),

Yup, and to do that, he'll have to go right back to the mainstream moderation he loathes, as advertisers won't pay for even uncertainty (nevermind a hellscape), and the right-wing market won't pay and already has several sunken or underwater competitors.