If you go the subscription route, and offer both an annual and monthly subscription, for the love of god don't do and Adobe and make the monthly subscription a

If you go the subscription route, and offer both an annual and monthly subscription, for the love of god don't do and Adobe and make the monthly subscription a yearly subscription in disguise. Going to cancel a monthly subscription, and discovering actually you have to pay the next 9 months is an evil business model. Just offer a discount on a yearly vs monthly subscription. Tricking your customers and bullying them into paying for something they don't want is a sure fire way to destroy a brands reputation.