I mean, the consensus I hear among the tech talking heads is that this is basically a product for (a) developers, so they can start seriously building V/A/XR ap

I mean, the consensus I hear among the tech talking heads is that this is basically a product for (a) developers, so they can start seriously building V/A/XR apps and (b) Apple congregants who have both the disposable income and desire to buy literally any product Apple brings to market, no matter how pricey. (a) for apps and (b) for hype, while Apple works on bringing an actually viable consumer headset to market in 2024. This is a pretty bold departure from Apple's normal strategy of "wait until several others have rushed to market and them blow them out of the water with a 'premium' product you claim is better than all the competition, at a higher price point than all the competition." In part it's because companies like Pimax are already sort of doing that, and because Meta got Apple scared that Zuckerberg was going to beat them to monopolizing the VR market if they waited too long. (We'll have to wait and see the reception to the Quest 3 to see how concerned they really should have been, because the reception for the Quest Pro has been... not great. Turns out, making a quality headset is just expensive)