I think household brands are the exact opposite of where there's been movement: ime, it's concentrated in spaces where there's a need or incentive to dodge mora

I think household brands are the exact opposite of where there's been movement: ime, it's concentrated in spaces where there's a need or incentive to dodge moralistic payment processing cartels. The classic example is obviously DNMs, but it is expanding into areas that are legal but difficult to process payments for, like firearm parts or porn. Since those payment processors are, if anything, getting more opinionated, I bet that trend will continue, along with the "I personally disapprove of or do not require the utility provided by the technology, so I will claim it has no utility at all" arguments.