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My guess when it launched was (maybe too cynically) that it's the 100% complete visibility of user behavior.

• samwillis 4y ago
  A team with a background in data analytics, starting a fully hosted browser platform? You don't have to squint too hard to to come to that conclusion. Although they did claim to keep your browsing data privet: https://www.mightyapp.com/security https://www.mightyapp.com/security Maybe four years ago it was seen as a strong counter to ad/tracker blocking. But now, with increased regulation and consumer resistance they couldn't make that play?
  • dhoe 4y ago
    Doesn't have to be personal data. You'd know the performance of every website's funnel, most used features of every app etc. Somebody would have paid a lot for it.
• tweestuff 4y ago