Who's the customer? How are they using it? Will it be a substitutable technology? Don't trust the consensus in here, it's a very biased sample set. You should

Who's the customer? How are they using it? Will it be a substitutable technology? Don't trust the consensus in here, it's a very biased sample set. You should probably familiarize yourself with basic product, sales and marketing books. The problem is for these purposes software isn't a useful category. Infrastructure management is way different then say, creating bingo cards and it shouldn't be sold the same way. I like to recommend Ries and trout 22 immutable laws of marketing as a first step. You can read it in literally an hour. It's not free of bullshit but abstractly it's a good framework for thinking about products. Redefine "law" as "majoritarian observation" and it's basically now all correct (Btw, the one minute manager series and stuff by seth godin are all, 100% complete bullshit along with probably 90% in these categories. But there's a few decent things. One that often gets overlooked in the whitelist of not-lies is Andy Grove of Intel - the bullshit dial is hovering around 0 on his stuff)