You didn't say otherwise, but to be clear: revenue isn't profit. Somehow I think a failed Activision title costs a lot more to produce than a failed Zynga launc

You didn't say otherwise, but to be clear: revenue isn't profit. Somehow I think a failed Activision title costs a lot more to produce than a failed Zynga launch. The flip side to this is that Activision and EA's franchises are a lot more protectable. Put it this way, 5 guys in a garage (or more importantly 100 guys in 20 garages) aren't likely making the next Modern Warfare or WOW. But they very well could make the next Farmville.