Once you've chosen "My" or "Your" it becomes a boobytrap you have to avoid in all your labels, navigation and copy. See: http://stackoverflow.com/questions/192

Once you've chosen "My" or "Your" it becomes a boobytrap you have to avoid in all your labels, navigation and copy. See: http://stackoverflow.com/questions/1924102/my-account-or-your-account-labels http://stackoverflow.com/questions/1924102/my-account-or-you... The second most popular answer is the one I'd strive for.