While using military terminology in non-military organizations is cringy, there's a good reason that military allusions come up frequently in business writing.

While using military terminology in non-military organizations is cringy, there's a good reason that military allusions come up frequently in business writing. Armies were the first large scale organizations in history and suffer from the same failure conditions except with much higher stakes. Large businesses (and similarly large governmental functions apart from the military) are much more recent inventions. The most important similarities though are a focus on logistics, team structures and specializations, as well as decision making frameworks. As a result of that, a lot of business writing is in some sense descended from military writing. And modern military writing continues to be a valuable source of wisdom in a business context because of those similarities (one of the best management books I've ever read is "Turn the ship around!" by L. David Marquet about reforming the dynamics of a nuclear submarine crew). (Of course that doesn't stop people from cargo-culting the military without thought given to the specific context.)