The crypto space is full of projects with empty promises of future profits. If you're an investor looking at crypto projects, you're seeing hundreds of crypto p

The crypto space is full of projects with empty promises of future profits. If you're an investor looking at crypto projects, you're seeing hundreds of crypto pitches every year that are never going anywhere. Then Alameda comes along showing actual profits from their early trading operations. Someone who as actually figured out how to make money in the crypto world without selling their own tokens (yet). Compared to all of the other dead-end projects these investors get pitched every day, this seems like the golden child. Someone who is actually turning a profit. Investors want to put their money into the golden child's profit machine and get a piece of that action. SBF was also very successful in turning his early successes into a lot of momentum and social proof. He played investors and influencers against each other by bringing them all on within a short span of time. When this happens, investors go into FOMO / "me too" mode and just throw their money into the momentum, assuming some other investors have probably done the due diligence already.