There was a series of stories a while back about the effect that the AAirpass (unlimited lifetime flights with American Airlines) had on stockbroker Steven Roth

There was a series of stories a while back about the effect that the AAirpass (unlimited lifetime flights with American Airlines) had on stockbroker Steven Rothstein. The pass cost $250,000. It was based on his age and how much they expected a person to fly per year. They eventually allowed him to add a companion fare for $150,000. Rothstein would go to Paris for lunch, or kick around Tokyo for an afternoon, etc. He did this for thirty years and obviously cost them a ton. Eventually they found a terms-of-service excuse to cancel his pass based on his booking patterns. (Using his companion fare for extra baggage, etc) Losing an ability he'd had for thirty years left him completely hollowed out. I mention this because I could easily afford to buy two of these Frontier passes at this introductory price, just to see how much I'd use it. $1200 is a steal. But that kick up to $4000 for renewal... now we're talking serious money. And the price is likely to go up every year until the program breaks even, on average. Can one justify that emotional risk? Edit: Hadn't processed that you can't guarantee you'll be able to get home. At that point this is just a weird publicity stunt.