I've been trying to pin down the formula Tom uses for a while now, and I've identified at least a few common factors. Tom sticks pretty strongly to an upload s

I've been trying to pin down the formula Tom uses for a while now, and I've identified at least a few common factors. Tom sticks pretty strongly to an upload schedule, for a start. His videos also tend to be in the sweet spots for watch time. His videos all follow a formula, with no start/end padding of note, so viewers tend to remain engaged for the whole duration and not click away or terminate the video early. His scripts, delivery, fucking clothing choice, everything are all super consistent - which makes his content "familiar" for viewers (even, as one friend said, "comforting"). Tom Scott, the British chap in the red T-shirt, is a pretty solid and recognisable "brand". Its also worthy of note that his videos entirely dispense with a lot of the "YouTube meta" (soyface thumbnails, YOU WONT BELIEVE..., clickbait, etc), which makes them feel more trustworthy and you never feel like you wasted your time watching some BS. One of the things I do find interesting though is how Tom has mentioned a few times that production cost on those videos has grown - he has a crew, editing people, video folks, etc. Its no longer just Tom and a camera phone or gopro. However the end viewer sees fuck all difference between early and later videos, barring slightly better camera work (which could be natural learning over time), and better video quality (cameras got better).