What gets me is how many companies paid through the nose to push their data into things like Hive and slowed down 99% of their queries to make one "run once a q

What gets me is how many companies paid through the nose to push their data into things like Hive and slowed down 99% of their queries to make one "run once a quarter" report run about 25% faster. At least that was my experience a number of years back.