I think at least part of the difference is that this is a single company that is building, selling and supporting this product. They go out of their way to hold

I think at least part of the difference is that this is a single company that is building, selling and supporting this product. They go out of their way to hold their dominance and not allow for competition and thus improvement of products. The CEO says as much so in his video and in a lot of ways is using safety and control as an excuse for this. Since that is the case, they should own it and provide a product that doesn't randomly lock up as well as have a whole bunch of well documented electrical / construction / design problems. Imagine that there was only one company that made skis.