If I'm on my own its audible, otherwise maybe just a middle finger in the direction of the screen, especially if its a shit ad, especially if its employing basi

If I'm on my own its audible, otherwise maybe just a middle finger in the direction of the screen, especially if its a shit ad, especially if its employing basic manipulative tricks (e.g. scarcity). The intent of any advert is to associate the given brand with some sort of positive experience. Be that visual (pretty people), social (people having fun) or aspirational (expensive looking) or some other positive. By associating the brand with a negative reaction one can invert that intent and thereby give the advertiser the opposite outcome that they intended by catching your attention.