I've sometimes heard it called the "Pioneers, Settlers and Town Planners" due to this article: https://medium.com/org-hacking/pioneers-settlers-town-planners-wa

I've sometimes heard it called the "Pioneers, Settlers and Town Planners" due to this article: https://medium.com/org-hacking/pioneers-settlers-town-planners-wardley-9dcd3709cde7 https://medium.com/org-hacking/pioneers-settlers-town-planne... Basically, different people are best suited to different stages of the organizations growth. I can see how that might also apply to the CEO in crisis vs not-crisis mode.