5 ms·

I never understand why a brand with great name recognition and branding does this kind of thing. Also, I'm really getting to the point where all scrolling low

by sf_rob 4y ago

I never understand why a brand with great name recognition and branding does this kind of thing. Also, I'm really getting to the point where all scrolling low information eye-candy landing pages should have a giant <Take me to a simple landing page> button.

amitm 4y ago
We think Wellfound better embodies the spirit of finding what's next. Our sister company AngelList Venture is continuing on as AngelList. Hear you on the landing page scrolling
- jbirer 4y ago
  It's less descriptive than the old name though.
  - amitm 4y ago
    As a job marketplace, we were never "a list of angels". AngelList Venture, which in many ways still is, continues on with the name AngelList.
    - deleted 4y ago
      [deleted]
- CharlesW 4y ago
  > We think Wellfound better embodies the spirit of finding what's next. "Wellfound" definitely does not suggest that, at least to me. The associations I make are health or search related. I'm curious which agency did the rebrand work.
- deleted 4y ago
  [deleted]
- XCSme 4y ago
  "Wellfound" sounds like an app for finding wells to get water from in your area.
metadaemon 4y ago
Keep in mind this is for AngelList Talent, not AngelList. It's typically very common to create more of a differentiation between your products, rather than using the same name for both. Before it was angellist.com and angel.co. Is that really more understandable?
- sf_rob 4y ago
  Agree that the current situation was not ideal, but it was habituated at this point and now they're replacing one non-ideal solution with another one (in my opinion). If they want to differentiate products, how about rebranding as TalentList or something like that to keep the association and buying talentlist.com and/or talentlist.co (neither of which is being used; both of which are registered). Let angel.co be a redirect; keep AngelList branding. Agree that angel.co is confusing. I would have rather seen them use angellist.com as a lander to direct clients to talent.angellist.com and venture.angellist.com, but 1) it's too late for that now, 2) that doesn't differentiate brand which I accept as a goal.
fnbr 4y ago
It made it really confusing to use the venture product, ime.

by sf_rob 4y ago

amitm 4y ago

We think Wellfound better embodies the spirit of finding what's next. Our sister company AngelList Venture is continuing on as AngelList. Hear you on the landing page scrolling

jbirer 4y ago
It's less descriptive than the old name though.
- amitm 4y ago
  As a job marketplace, we were never "a list of angels". AngelList Venture, which in many ways still is, continues on with the name AngelList.
  - deleted 4y ago
    [deleted]
CharlesW 4y ago
> We think Wellfound better embodies the spirit of finding what's next. "Wellfound" definitely does not suggest that, at least to me. The associations I make are health or search related. I'm curious which agency did the rebrand work.
deleted 4y ago
[deleted]
XCSme 4y ago
"Wellfound" sounds like an app for finding wells to get water from in your area.

metadaemon 4y ago

Keep in mind this is for AngelList Talent, not AngelList. It's typically very common to create more of a differentiation between your products, rather than using the same name for both. Before it was angellist.com and angel.co. Is that really more understandable?

sf_rob 4y ago
Agree that the current situation was not ideal, but it was habituated at this point and now they're replacing one non-ideal solution with another one (in my opinion). If they want to differentiate products, how about rebranding as TalentList or something like that to keep the association and buying talentlist.com and/or talentlist.co (neither of which is being used; both of which are registered). Let angel.co be a redirect; keep AngelList branding. Agree that angel.co is confusing. I would have rather seen them use angellist.com as a lander to direct clients to talent.angellist.com and venture.angellist.com, but 1) it's too late for that now, 2) that doesn't differentiate brand which I accept as a goal.

fnbr 4y ago

It made it really confusing to use the venture product, ime.