Agreed, I think it’s useful to discuss whether war framing is an effective tool to create desired outcomes, but that’s beside my point. I’m addressing OP’s imp

Agreed, I think it’s useful to discuss whether war framing is an effective tool to create desired outcomes, but that’s beside my point. I’m addressing OP’s implication that it’s ‘hilarious’ to think running a business is worthy of a war-time framing.