They also call their employees "spooners" and talk about how they "they share one thing in common: a drive to become the best person they’re capable of being."

They also call their employees "spooners" and talk about how they "they share one thing in common: a drive to become the best person they’re capable of being." Statements like "Are you ready to come join us in the Spooniverse? We saved you a seat." also make it sound a little like it's a cult. With that being said, their goals seem admirable and they are scoring pretty well on some employee satisfaction inquiries, so it's perfectly possible that they are actually living up to their ambitions. A fitness app might not seem like a lot, but they may just be working their way up to something bigger.