I think this is why the whole web3 things seems like a scam to me, proponents are telling people such things didn't exist before FB et al, and that's just BS.

I think this is why the whole web3 things seems like a scam to me, proponents are telling people such things didn't exist before FB et al, and that's just BS. I suspect it's more about monetising every little interaction on the web, every click will cost you a penny, micro transactions taken to the next level.