advertisers don't solve the transitory period problem, which is what you're describing. There are lots of things that exist that doctors are not aware of and a

advertisers don't solve the transitory period problem, which is what you're describing. There are lots of things that exist that doctors are not aware of and advertising may fix that for a few projects, it's not going to fix it for more than a few. There ARE other solutions, but those solutions involve peer review and journals and require doctors to consume the material. And who says doctors are going to meaningfully consume advertising?