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Every time a new easy-to-use content generation AI tool drops, the collective blood pressure in Google's spam detection department goes up by 1% :D This one sh

by spaceman_2020 4y ago

Every time a new easy-to-use content generation AI tool drops, the collective blood pressure in Google's spam detection department goes up by 1% :D This one should be promising!

dangerlibrary 4y ago
Another day older and a deeper neural net, one step closer to a dead internet.
- notduncansmith 4y ago
  Loaded 16 terabytes of AI code, and the scrum master said “Well, bless my soul”
- sph 4y ago
  It's going to be real fun when more than half of "user" generated content on the net will have been generated by AI content farms: forum comments, code, videos, pictures, entire websites. I honestly think this is how we reach this "dead internet" meme. We're probably less than a decade away from this. EDIT: here's my bold prediction. In the next 10 years, a very successful content aggregator (imagine Reddit, Instagram or Tiktok), where content is exclusively and openly AI generated, will reach the Alexa top 100 ranking. We will have HN users saying we're too old and we just don't get why it is more fun to mindlessly get your dopamine fix from scrolling and liking AI generated images.
  - TeMPOraL 4y ago
    Arguably, we're already there. Most of the Internet is content marketing, and that content isn't meaningfully different than AI output. That it's generated by protein bots instead of silicon ones is just implementation detail.
    - sph 4y ago
      > Most of the Internet is content marketing, and that content isn't meaningfully different than AI output. I argue that it is. Human content farms don't create long-form articles, artwork or deep fake videos by the truckload, in minutes, from just a little prompt. And humans are relatively expensive. AI generated spam will be orders of magnitude cheaper, faster and thus incredibly more common.
seydor 4y ago
Why is this spam?
- _aavaa_ 4y ago
  It isn't. But tools like these make actual spam, and pseudo-spam (e.g. SEO content) easier and quicker to produce.
- markstos 4y ago
  If your site has a lot of fresh, unique content on a topic you appear to be an authority about related search terms and your search engine rank goes up. So pair a bunch of AI generated pages with ads or e-commerce and you’ve got a spam-driven revenue model and we have a worse internet full of regurgitated AI content.
- ehnto 4y ago
  I think their point is that if both real humans and spambots are using AI to generate their articles, then detecting which one is spam becomes that much more difficult. This is where I see natural language AI causing a real kerfuffle. We're probably already reading bot spam articles without realizing.
  - dangerlibrary 4y ago
    If you are reading about the results of sporting events, you've been reading bot spam articles for several years, at least.
    - joe5150 4y ago
      The local newspaper where I lived until this summer used software called “Lede AI Sports Desk” to automatically generate high school sports articles with headlines like "High School A edges High School B in snug affair 54-52" and "School C drums School D in sound fashion 48-4". This is clearly not actually using any process that could be called "AI" with a straight face since it's obviously just playing madlibs with different sets of vocabulary based on the scores and margins, but the results were invariably stupid and repetitive headlines and articles.
dr_kiszonka 4y ago
I think that department has already had a stroke. For the last month or so, on a daily basis, I have been getting the same spam messages (subject line: "You've been chosen”) in my inbox, often classified as important. No amount of reporting them as spam seem to help. However, what ended up in my spam folder are emails from Amazon informing me about winning $100 in their sweepstakes. (When I found them it was too late to claim the prize as confirmed by Amazon's rep.) I get that spam is hard, but weighing an account owner's signals more than other signals seems like a good strategy. (And if it is not, please do correct me!)
- lupire 4y ago
  > Amazon informing me about winning $100 in their sweepstakes. Is this for real?
  - danuker 4y ago
    Enter your credit card details to find out.
  - dr_kiszonka 4y ago
    Yup. Look up: Small Business Prime Day 2022 Sweepstakes
- emptyparadise 4y ago
  Meanwhile my mailbox decided to send every single email to spam.
- sebzim4500 4y ago
  >Amazon informing me about winning $100 in their sweepstakes Are you joking? Surely this is not something that exists.
  - dr_kiszonka 4y ago
    It did exist. Look up: Small Business Prime Day 2022 Sweepstakes
- 4y ago
__sy__ 4y ago
I'm terrified at the thought of all this hollow, low-on-details content that's about to hit the internet. Interestingly, if this degrades Google's search result quality, it could be an opportunity for someone else to create a new search engine.
- spaceman_2020 4y ago
  Honestly, no reason why we will have the same search experience as we do today in 5 years. I expect search engines to be more like an AI assistant. I don’t think Google can pull that off. Not because they don’t have the expertise for it (they do) but because their organisation is built around monetizing ads and an AI assistant might not work with it.
  - lucasmullens 4y ago
    > I expect search engines to be more like an AI assistant. > I don’t think Google can pull that off. Does Google Assistant not count? Searching for things with the assistant is certainly one of its main features.
    - spaceman_2020 4y ago
      I'm thinking more like some of the demos I've seen of Adept AI, where you type in (or speak) a complex command and it does the job for you. Like telling the assistant to "find flights to New York between 15th and 18th December that are under $250". Regardless, if the future of search is less a list of pages and more a set of focused, customized results, I can't see how Google will work in that context. Google, so far, has shown zero ability to monetize anything that can't be papered over with ads.
  - danuker 4y ago
    The past 5 years Google went downhill. If they lose the ability to search, users and ad revenue follow.
  - hedora 4y ago
    I think it will go the opposite way. Spend some time physically inside your local library. All the search results are from experts, and have been proofread and stuff. None are ad-supported, and very few are paid-placement.

Every time a new easy-to-use content generation AI tool drops, the collective blood pressure in Google's spam detection department goes up by 1% :D This one should be promising!

dangerlibrary 4y ago

Another day older and a deeper neural net, one step closer to a dead internet.

notduncansmith 4y ago
Loaded 16 terabytes of AI code, and the scrum master said “Well, bless my soul”
sph 4y ago
It's going to be real fun when more than half of "user" generated content on the net will have been generated by AI content farms: forum comments, code, videos, pictures, entire websites. I honestly think this is how we reach this "dead internet" meme. We're probably less than a decade away from this. EDIT: here's my bold prediction. In the next 10 years, a very successful content aggregator (imagine Reddit, Instagram or Tiktok), where content is exclusively and openly AI generated, will reach the Alexa top 100 ranking. We will have HN users saying we're too old and we just don't get why it is more fun to mindlessly get your dopamine fix from scrolling and liking AI generated images.
- TeMPOraL 4y ago
  Arguably, we're already there. Most of the Internet is content marketing, and that content isn't meaningfully different than AI output. That it's generated by protein bots instead of silicon ones is just implementation detail.
  - sph 4y ago
    > Most of the Internet is content marketing, and that content isn't meaningfully different than AI output. I argue that it is. Human content farms don't create long-form articles, artwork or deep fake videos by the truckload, in minutes, from just a little prompt. And humans are relatively expensive. AI generated spam will be orders of magnitude cheaper, faster and thus incredibly more common.

seydor 4y ago

Why is this spam?

_aavaa_ 4y ago
It isn't. But tools like these make actual spam, and pseudo-spam (e.g. SEO content) easier and quicker to produce.
markstos 4y ago
If your site has a lot of fresh, unique content on a topic you appear to be an authority about related search terms and your search engine rank goes up. So pair a bunch of AI generated pages with ads or e-commerce and you’ve got a spam-driven revenue model and we have a worse internet full of regurgitated AI content.
ehnto 4y ago
I think their point is that if both real humans and spambots are using AI to generate their articles, then detecting which one is spam becomes that much more difficult. This is where I see natural language AI causing a real kerfuffle. We're probably already reading bot spam articles without realizing.
- dangerlibrary 4y ago
  If you are reading about the results of sporting events, you've been reading bot spam articles for several years, at least.
  - joe5150 4y ago
    The local newspaper where I lived until this summer used software called “Lede AI Sports Desk” to automatically generate high school sports articles with headlines like "High School A edges High School B in snug affair 54-52" and "School C drums School D in sound fashion 48-4". This is clearly not actually using any process that could be called "AI" with a straight face since it's obviously just playing madlibs with different sets of vocabulary based on the scores and margins, but the results were invariably stupid and repetitive headlines and articles.

dr_kiszonka 4y ago

I think that department has already had a stroke. For the last month or so, on a daily basis, I have been getting the same spam messages (subject line: "You've been chosen”) in my inbox, often classified as important. No amount of reporting them as spam seem to help. However, what ended up in my spam folder are emails from Amazon informing me about winning $100 in their sweepstakes. (When I found them it was too late to claim the prize as confirmed by Amazon's rep.) I get that spam is hard, but weighing an account owner's signals more than other signals seems like a good strategy. (And if it is not, please do correct me!)

lupire 4y ago
> Amazon informing me about winning $100 in their sweepstakes. Is this for real?
- danuker 4y ago
  Enter your credit card details to find out.
- dr_kiszonka 4y ago
  Yup. Look up: Small Business Prime Day 2022 Sweepstakes
emptyparadise 4y ago
Meanwhile my mailbox decided to send every single email to spam.
sebzim4500 4y ago
>Amazon informing me about winning $100 in their sweepstakes Are you joking? Surely this is not something that exists.
- dr_kiszonka 4y ago
  It did exist. Look up: Small Business Prime Day 2022 Sweepstakes
4y ago

__sy__ 4y ago

I'm terrified at the thought of all this hollow, low-on-details content that's about to hit the internet. Interestingly, if this degrades Google's search result quality, it could be an opportunity for someone else to create a new search engine.

spaceman_2020 4y ago
Honestly, no reason why we will have the same search experience as we do today in 5 years. I expect search engines to be more like an AI assistant. I don’t think Google can pull that off. Not because they don’t have the expertise for it (they do) but because their organisation is built around monetizing ads and an AI assistant might not work with it.
- lucasmullens 4y ago
  > I expect search engines to be more like an AI assistant. > I don’t think Google can pull that off. Does Google Assistant not count? Searching for things with the assistant is certainly one of its main features.
  - spaceman_2020 4y ago
    I'm thinking more like some of the demos I've seen of Adept AI, where you type in (or speak) a complex command and it does the job for you. Like telling the assistant to "find flights to New York between 15th and 18th December that are under $250". Regardless, if the future of search is less a list of pages and more a set of focused, customized results, I can't see how Google will work in that context. Google, so far, has shown zero ability to monetize anything that can't be papered over with ads.
- danuker 4y ago
  The past 5 years Google went downhill. If they lose the ability to search, users and ad revenue follow.
- hedora 4y ago
  I think it will go the opposite way. Spend some time physically inside your local library. All the search results are from experts, and have been proofread and stuff. None are ad-supported, and very few are paid-placement.