> Why have we as consumers become to addicted and depended on brands? Are these companies exploiting something innate in us? A need that needs to be fulfilled?

> Why have we as consumers become to addicted and depended on brands? Are these companies exploiting something innate in us? A need that needs to be fulfilled? This can't possibly need explanation? People want/need pacifiers. Cigarettes. Coffee. Alcohol. Twitter. Music. Movies. Taylor Swift. Youtube influencers. TikTok. All of these things are exactly the same. At a certain scale you can capitalize on this and steer the narrative. You create fear of missing out. You create pop stars. You create addicting doom scroll behaviors in apps. https://en.m.wikipedia.org/wiki/Public_Opinion_(book) https://en.m.wikipedia.org/wiki/Public_Opinion_(book)