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I don't think people mind sequels so much and encouraging users to consume more content goes back to simple cliff hangers in comic strips serialised in newspape

I don't think people mind sequels so much and encouraging users to consume more content goes back to simple cliff hangers in comic strips serialised in newspapers back in the early 20th century. I don't think anyone would have classified such techniques as "ads", at the time so I am a little surprised by such classification. I think product placement is particularly rife and problematic, today in a reasonably new form especially since it bleeds into the culture of social influencers and in many nations is not regulated to enforce disclosure. However, I think you might struggle to make a case that "today's audiences" are any more susceptible to advertising than any other audience throughout history. I would suggest (and personally believe) that the idea of "ick, ads" is our own personal niche that moves us away from the centre of the bell curve. Many people don't appear to respect the harm adverts do to the mind, or perhaps I am one of the few that overstates their detriment, depending on one's perspective.

laputan_machine 4y ago
> I would suggest (and personally believe) that the idea of "ick, ads" is our own personal niche that moves us away from the centre of the bell curve. I personally believe this too, which is why I think there is a legitimate case for advertisers to give audiences the ability to opt-out of advertising. Some of us hate adverts so much it puts us off the product you are advertising. I know it does for me. It's probably better for your company not to advertise to me, or people like me.
- Quarrelsome 4y ago
  i have a habit of literally swearing at any advert I experience, to associate it with negative feelings (and thereby undo its intent). This does however have the side-effect of making me appear somewhat deranged at times. :|
  - navjack27 4y ago
    Yeah that is kind of deranged. I mean physically out loud swearing at a thing due to magical thinking is slightly deranged. What's this intent you speak of? Can't you just not react but also not consume the ad? I would consider it a more higher ordered thinking thing to acknowledge that a thing exists but have the restraint to allow the thing to exist but also not affect you in any way that makes you react externally but also not react internally at said thing unless said thing was actively pursuing you in some way which an inanimate advertisement cannot.
    - Quarrelsome 4y ago
      If I'm on my own its audible, otherwise maybe just a middle finger in the direction of the screen, especially if its a shit ad, especially if its employing basic manipulative tricks (e.g. scarcity). The intent of any advert is to associate the given brand with some sort of positive experience. Be that visual (pretty people), social (people having fun) or aspirational (expensive looking) or some other positive. By associating the brand with a negative reaction one can invert that intent and thereby give the advertiser the opposite outcome that they intended by catching your attention.

laputan_machine 4y ago

> I would suggest (and personally believe) that the idea of "ick, ads" is our own personal niche that moves us away from the centre of the bell curve. I personally believe this too, which is why I think there is a legitimate case for advertisers to give audiences the ability to opt-out of advertising. Some of us hate adverts so much it puts us off the product you are advertising. I know it does for me. It's probably better for your company not to advertise to me, or people like me.

Quarrelsome 4y ago
i have a habit of literally swearing at any advert I experience, to associate it with negative feelings (and thereby undo its intent). This does however have the side-effect of making me appear somewhat deranged at times. :|
- navjack27 4y ago
  Yeah that is kind of deranged. I mean physically out loud swearing at a thing due to magical thinking is slightly deranged. What's this intent you speak of? Can't you just not react but also not consume the ad? I would consider it a more higher ordered thinking thing to acknowledge that a thing exists but have the restraint to allow the thing to exist but also not affect you in any way that makes you react externally but also not react internally at said thing unless said thing was actively pursuing you in some way which an inanimate advertisement cannot.
  - Quarrelsome 4y ago
    If I'm on my own its audible, otherwise maybe just a middle finger in the direction of the screen, especially if its a shit ad, especially if its employing basic manipulative tricks (e.g. scarcity). The intent of any advert is to associate the given brand with some sort of positive experience. Be that visual (pretty people), social (people having fun) or aspirational (expensive looking) or some other positive. By associating the brand with a negative reaction one can invert that intent and thereby give the advertiser the opposite outcome that they intended by catching your attention.