I don't mind those if it's a good piece about the sponsor and I like the content. If it's a 10:01 waffle piece with a huge sponsor segment before you get to th

I don't mind those if it's a good piece about the sponsor and I like the content. If it's a 10:01 waffle piece with a huge sponsor segment before you get to the good stuff, I won't watch it. Let's Game It Out is a great example of how to do the sponsor piece. I want to watch him take the piss out of the sponsor as much as the game.