It's not expensive when it's compared to the alternative of not being able to call for help when there's no cell coverage. But it's expensive if it's compared

It's not expensive when it's compared to the alternative of not being able to call for help when there's no cell coverage. But it's expensive if it's compared to $0 for a feature that's already built into my phone. (though it remains to see how long Apple keeps it free since they only say it's "free for 2 years")