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I run http://www.feedsapi.com http://www.feedsapi.com and I loose too many customers on my funnel for the trial premium between the subscription step and the pa

I run http://www.feedsapi.com http://www.feedsapi.com and I loose too many customers on my funnel for the trial premium between the subscription step and the paypal payment step,( which is free to start: Users enter their datas and click on the submission button, but don't proceed to paypal, which is the next step). How can I fix this? I'm already runnning a multivariant test on my form to tweak the call to action text. Any advice? Thanks for the action.

mikegreenberg 15y ago
Sure, here are my thoughts: - First thing I can tell you is that when you redirect to Paypal, you don't redirect to a localized version of Paypal. I was sent to the German version, for example. Probably going to turn off many of your visitors who aren't German-speaking. - Second, WHY are you asking for Paypal credentials if you're not asking for money. To most people, the perception is Paypal == monetary_transaction. Even if they COULD read what the paypal page was saying, they'll see the Paypal domain and instantly click away. And let's assume that they even see that you're not charging anything, this is still a huge obstacle (30-seconds of diversion is HUGE!) in the way of letting potential customer actually understand what your product does. I say, let your users kick the tires without any barriers. If you're really solving a need, people will give you their money. - Which brings me to my next point... what does your product do? I can't tell? Do you take short-linked RSS feeds and make full-text RSS feeds out of them? Do you take full-text feeds and perform extraction on them? All of that text to the right of your signup form should say simply: "We make RSS feeds easily readable." I'm instantly turned off when you say anything like "...tool that tries, and usually succeeds in, separating actual content from other web page elements such as...blahblahblah". There's no confidence in your product and you take too long to get the meat of it. - Your text is not given any room to breathe. With your text living on top of each other, it makes it difficult for your readers to scan your page for content important to them. (And believe me, they aren't reading it...they're scanning it.) Consider using a CSS framework that will add rhythm and spacing to your text. http://blueprintcss.org http://blueprintcss.org or http://960.gs http://960.gs are both decent at what they do and will give you a great foundation to start (even if you have no design skills). Please take my criticism with a grain of salt. Hope it helps. :)
- Concours 15y ago
  Thanks for the help Mike, I will try to update the paypal landing page, wasn't aware of that. We indeed "turn short rss feed into full text rss feed" , that's the main title (yellow)

mikegreenberg 15y ago

Sure, here are my thoughts: - First thing I can tell you is that when you redirect to Paypal, you don't redirect to a localized version of Paypal. I was sent to the German version, for example. Probably going to turn off many of your visitors who aren't German-speaking. - Second, WHY are you asking for Paypal credentials if you're not asking for money. To most people, the perception is Paypal == monetary_transaction. Even if they COULD read what the paypal page was saying, they'll see the Paypal domain and instantly click away. And let's assume that they even see that you're not charging anything, this is still a huge obstacle (30-seconds of diversion is HUGE!) in the way of letting potential customer actually understand what your product does. I say, let your users kick the tires without any barriers. If you're really solving a need, people will give you their money. - Which brings me to my next point... what does your product do? I can't tell? Do you take short-linked RSS feeds and make full-text RSS feeds out of them? Do you take full-text feeds and perform extraction on them? All of that text to the right of your signup form should say simply: "We make RSS feeds easily readable." I'm instantly turned off when you say anything like "...tool that tries, and usually succeeds in, separating actual content from other web page elements such as...blahblahblah". There's no confidence in your product and you take too long to get the meat of it. - Your text is not given any room to breathe. With your text living on top of each other, it makes it difficult for your readers to scan your page for content important to them. (And believe me, they aren't reading it...they're scanning it.) Consider using a CSS framework that will add rhythm and spacing to your text. http://blueprintcss.org http://blueprintcss.org or http://960.gs http://960.gs are both decent at what they do and will give you a great foundation to start (even if you have no design skills). Please take my criticism with a grain of salt. Hope it helps. :)

Concours 15y ago
Thanks for the help Mike, I will try to update the paypal landing page, wasn't aware of that. We indeed "turn short rss feed into full text rss feed" , that's the main title (yellow)