I could go into detail but don't have time right now for your last point. If you spend a lot of money on any given platform you will get good or amazing metrics

I could go into detail but don't have time right now for your last point. If you spend a lot of money on any given platform you will get good or amazing metrics. I don't matter if your ADs are creative or not, but the metrics will get even better if you use the latest features the platforms just introduced... and for marketing there is nothing better than good metrics to report to your CMO.