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It's even worse when the hockey players' white uniforms confuse the video effect algorithm into thinking the uniforms are part of the board and the algorithm pa
by canucker2016 4y ago
It's even worse when the hockey players' white uniforms confuse the video effect algorithm into thinking the uniforms are part of the board and the algorithm paints the uniform with part of the ad.
see https://ca.sports.yahoo.com/news/nhl-fans-are-already-fed-up-with-the-new-digital-board-ads-153359581.html https://ca.sports.yahoo.com/news/nhl-fans-are-already-fed-up...
- ytdytvhxgydvhh 4y agoSimilarly I seem to remember Boise State football games resulting in glitchy first-down marker lines on TV - the blue field and blue uniforms make blue screening a challenge I’m sure.
- brewdad 4y agoSimilarly, seeing splashes of color on Eastern Michigan's gray field breaks my brain a little. It's like watching an old black and white film with only certain characters colorized.
- cdot2 4y agoThey talk about that in the posted article
- kiawe_fire 4y agoWhat's crazy to me is that the NBA is banning a specific shade of cream from one team, on the basis that it may interfere with court keying in some locations, when several possible solutions are proposed in the article. But then the NHL is just like "hey, away jerseys are white and the ice is white and the boards are white and we really dgaf".
- Smoosh 4y ago> and we really dgaf Or we really only gaf about the money.
- AlexandrB 4y ago> "Like anything else, you're going to have your people that don't like it, that think it is difficult to watch. But over time, like everything else, people will get used to it, and we're not concerned at all whatsoever," Keith Wachtel, the NHL's chief business officer and executive vice president of global partnerships, told ESPN ahead of the season. Wow. That statement is dripping with contempt for their viewers. It sucks that these huge sports leagues have little in the way of competition.
- hypertele-Xii 4y agoSports is a bit of a natural monopoly. No matter how many leagues you have, the best of each are still gonna wanna play eachother.
- matheusmoreira 4y agoCan't wait for the day someone invents a video ad blocker. Let's see if this guy will "get used" to that.
- unraveller 4y agono one is going to flash the firmware on their TV to block ads.
- matheusmoreira 4y agoI will.
- imglorp 4y ago> dripping with contempt for their viewers Marketing and advertising in general. Their spend billions to force their way into every aspect of people's lives, steal their attention, spy on their lives, sell their data, force malware onto their platforms, all so they can force people to think in a way they wouldn't ordinarily? It's truly dark, inhumane, mind control. Screw them. If I want your widget I'll come find it.
- midoridensha 4y ago