This company is a spin-off of many disgruntled Tesla engineers in a fairchild-esque way (they are rather open about that). Right now they are repeating almost e

This company is a spin-off of many disgruntled Tesla engineers in a fairchild-esque way (they are rather open about that). Right now they are repeating almost exactly the method Tesla entered the mainstream car market with in 2012, specifically a method where they went in from the top-down by creating a lower volume luxury sedan and gradually incremented downwards into lower margin more affordable segments from there. This is more-or-less their do-over of releasing the Model S Signature at ~$100,000(2012) in low volumes >5000, and as such they will probably make the same moves from here on.