It wouldn't earn them as much money. The begging banner is deliberate, it is a data-driven marketing campaign, not unlike more traditional internet ads. A good

It wouldn't earn them as much money. The begging banner is deliberate, it is a data-driven marketing campaign, not unlike more traditional internet ads. A good thing about Wikipedia is that they are transparent about it, if you care to look. [1] Now, the question "do they need that much money?" remains. [1] https://meta.wikimedia.org/wiki/Fundraising https://meta.wikimedia.org/wiki/Fundraising