> What did change was the coverage of mass media That and the shift toward psychological advertising in the wake of Bernays. Closing the quality/opinion loop o

> What did change was the coverage of mass media That and the shift toward psychological advertising in the wake of Bernays. Closing the quality/opinion loop only makes sense if quality is really a concern. Post-Bernays the gig switched to manufacturing desire by attacking the self-esteem of the "consumer". The product itself became largely irrelevant.