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Why in the world do they then collect all that data on us in general if ads still use age and gender for the highest value signals? Those are terrible signals
by tomjen3 4y ago
Why in the world do they then collect all that data on us in general if ads still use age and gender for the highest value signals?
Those are terrible signals and really should be replaced with something better.
- dymk 4y agoThey're not terrible signals. They're by far the highest-signal metrics that have been found for ad targeting. Legions of engineers and data scientist and project managers have been working on finding better metrics for a decade, and there hasn't been one found.
- lupire 4y agoWhy are you paying people who can't figure out my age and gender from my behavior?