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>Apple doesn't want high ebook pricing, because Apple is a hardware manufacturer. But Apple did want higher ebook pricing than $9.99, because Amazon was sellin
by smackfu 15y ago
>Apple doesn't want high ebook pricing, because Apple is a hardware manufacturer.
But Apple did want higher ebook pricing than $9.99, because Amazon was selling some (many?) ebooks for below cost and Apple didn't want to do that. They want the lowest price that they can comfortably take their 30% profit from.
>Apple just wanted the iBookstore to be competitive and offer low prices.
And if it hurt the consumers, well, fuck 'em. And Apple didn't even end up being very successful with iBooks. So everyone lost except the publishers. But at least it wasn't Apple's fault, right?
- microtherion 15y ago> They want the lowest price that they can comfortably take their 30% profit from. I don't think this is an accurate characterization. Apple [apparently; I have no inside view of their pricing policies] is happy to sell a 99 cent song, and is perfectly happy to feature free e-books. What they did NOT want is to sell a book for $9.99 while paying the publisher $12.50. Of course, a free e-Book is also effectively sold below cost by Apple, but that's as far as their flexibility goes.