5 ms·
The classic business school case is Chevy's Nova. Literally means "No go" in Spanish. IIRC, it was a smashing success in US and Canada and a giant flop south of
by chasebank 4y ago
The classic business school case is Chevy's Nova. Literally means "No go" in Spanish. IIRC, it was a smashing success in US and Canada and a giant flop south of the border.
- paol 4y agoNova means new, not "no go", unless you are actively trying to make a joke and read "no" and "va" as separate words.
- kaladin-jasnah 4y agoI'm pretty sure "nuevo/a" is "new" in Spanish, not "nova."
- deleted 4y ago[deleted]
- pxmpxm 4y agoNo vamos, i thought?
- MagnumOpus 4y agoNova means new in Portuguese and in Latin...
- 1letterunixname 4y agoThat's the joke.
- comte7092 4y agoIf you are reading it, yes. If you say it out loud, it sounds like “no va”.
- vikingerik 4y agoThis is correct. It wouldn't be read as "no go" any more than you wouldn't buy a "notable" furniture set because it had no table.
- esperent 4y agoNova means new in Portuguese. It's not a word in Spanish I think, which is why Spanish speakers would automatically split it into "no va".
- shiftpgdn 4y agoI've always heard that legend but instead as the "el camino" which can mean "the walk."
- fgkramer 4y agoI was always inclined to think it meant "the way" or "the road".
- 1letterunixname 4y agoYes and "The pinto" means "the exploding napalm fireball".
- m463 4y agoI thought it was "the road" and el camino real was the royal road
- driverdan 4y ago> a giant flop south of the border That's an urban legend. It sold fine.
- chasebank 4y agoI had to look this up. Ha! What a sham! Business school lied to me?! Apparently, it sold well in Mexico and Venezuela! The Nova lesson was in every marketing book I had to read in college.
- deleted 4y ago[deleted]