1. Step into a public place almost anywhere in the world. 2. Count the number of Apple devices in use. White earbuds are a dead giveaway. 3. Go hire a designe

1. Step into a public place almost anywhere in the world. 2. Count the number of Apple devices in use. White earbuds are a dead giveaway. 3. Go hire a designer that knows what they're doing and try and accomodate their ideas into those of engineering without making a capon out of anyone. 4. Keep iterating.