IMO, Google started the decay of the web. People started to think about linking as a way of "losing" Pagerank. Stuffing keywords. And the worst of all, conte

IMO, Google started the decay of the web. People started to think about linking as a way of "losing" Pagerank. Stuffing keywords. And the worst of all, content length. People started writing long articles to keep the Search God happy, most of the times with little added value and a diluted information density, making readers lose time to keep the Gods happy. Then social networks took over and it was even worse. Most people ditched their own sites or never started one, a friend who is a photographer lost his FB/Instagram accounts a couple of days ago and now understands what I was talking about when I told him he should have some content in a domain he controls. Instagram doesn't even allow more than one link.