Whether it's viable or not depends on how much money you want/need to make. Ad networks typically pay out $5 or more per thousand views (many people reporting R

Whether it's viable or not depends on how much money you want/need to make. Ad networks typically pay out $5 or more per thousand views (many people reporting RPMs in the $30s and above in some niches / geos), so if you want to net USD$10k/month and your costs (content creation, hosting etc) are $2k/month, you'd need between 400k monthly pageviews (at $30RPM) and 2.4M monthly pageviews (at $5RPM). The viability of this business model has been somewhat dented recently by multiple Google algo updates. Many operators were buying expired domains, scraping People Also Ask questions in bulk from SERPs, and using GPT-3 to create prettily-worded but factually-questionable answers, on a massive scale. The algo changes aimed at these sites (and other types of SEO spam), which in some cases would have been generating six figures monthly, also seem to have taken out many legitimate sites.