Companies everywhere are looking for safe way to reduce costs. The 5% drop was likely caused by unrelated market conditions, but the impersonation tweet 1) give

Companies everywhere are looking for safe way to reduce costs. The 5% drop was likely caused by unrelated market conditions, but the impersonation tweet 1) gives an alternative, more palatable explanation for the drop, and 2) provides cover for a CMO or exec to cut their Twitter spend.