I don't think Apple really designed the Rokr. It was a Motorola E398 with a terrible version of "iTunes" and a horrible 100 song limit as to not cut into the sa

I don't think Apple really designed the Rokr. It was a Motorola E398 with a terrible version of "iTunes" and a horrible 100 song limit as to not cut into the sales of the iPod. Phones as computers was already out there as an idea and Handspring and others had been trying to make it work. The iPhone was more limited as a computer than a competing Palm OS or Windows Mobile device but it was more slick and in some ways polished (although lacking in others). And of course they still had the bulk of then DRM locked digital music/video sales they could leverage to make it appeal to consumers.