We all like crazy designs like these because they are a breeding ground for innovation. However they tend to flop unless one of their innovations proves truly r

We all like crazy designs like these because they are a breeding ground for innovation. However they tend to flop unless one of their innovations proves truly revolutionary. Early personal computers and even laptops had interesting and varied designs before everyone coalesced around the optimal desktop, tower, and notebook designs. A big part of the problem is software. If a phone maker puts out a truly unique form factor today, they are stuck in a situation where most existing software was built assuming the user is on a giant rectangle.